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vitwai.design

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// INTRODUCTION

01

I have 10 years’ experience working in different setups: agencies, startups, big tech companies.
I value clarity, empathy, and integrity above all else and focus on shaping experiences rather than screens or flows.

LIMITED ACCESS GRANTED / ALL RIGHTS RESERVED

LIM. ACCESS GRANTED / ALL RIGHTS RESERVED

VITWAI.DESIGN

R&D OPS REPORT: DATA EXCERPT 2014-2025 // VITALY RUBTSOV

SELECTED WORK

Rethinking Kayak Home & Search

Case study

Build a workout tracking app focused on keeping track of your bodybuilding progress.

IT'S PRETTY COOL, ISN'T IT?

EX-PH-301

Kenko: workout tracking app

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Kenko: workout tracking app

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Invideo: video editing app

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Invideo: video editing app

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Invideo: video editing app

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Rethinking Kayak Home & Search

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Rethinking Kayak Home & Search

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Rethinking Kayak Home & Search

Case study

TAKE A LOOK

TAKE A LOOK

TAKE A LOOK

Kenko: workout tracking app

Case study

Build a workout tracking app focused on keeping track of your bodybuilding progress.

APP, VISUAL DESIGN, INTERACTION & MOTION DESIGN, UI/UX

EX-PH-301

Invideo: video editing app

Case study

Redesign existing app to enhance user experience, augment app performance, introduce new visual language and close the feature gap vs web platform.

MOBILE APP, RESEARCH, USER TESTING, INTERACTION DESIGN, PRODUCT DESIGN

EX-PH-302

Invideo: video editing app

Case study

Redesign existing app to enhance user experience, augment app performance, introduce new visual language and close the feature gap vs web platform.

MOBILE APP, RESEARCH, USER TESTING, INTERACTION DESIGN, PRODUCT DESIGN

EX-PH-302

Rethinking Kayak Home & Search

Case study

Rethink home and search experience to improve key metrics, fit new visual language & design system.

MOBILE APP, RESEARCH, USER TESTING, UI/UX, PRODUCT DESIGN

EX-PH-303

Rethinking Kayak Home & Search

Case study

Rethink home and search experience to improve key metrics, fit new visual language & design system.

MOBILE APP, RESEARCH, USER TESTING, UI/UX, PRODUCT DESIGN

EX-PH-303

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

SEE MORE WORKS

LIMITED ACCESS GRANTED / ALL RIGHTS RESERVED

LIM. ACCESS GRANTED / ALL RIGHTS RESERVED

VITWAI.DESIGN

R&D OPS REPORT: DATA EXCERPT 2014-2025 // VITALY RUBTSOV

EXPERIMENTS

Conducting experiments with out of the box thinking of interactions, UX, motion and UI solutions you’ll never see in "corpo" apps as they are too slow, greedy and afraid.

Conducting experiments with out of the box thinking of interactions, UX, motion and UI solutions you’ll never see in "corpo" apps as they are too slow, greedy and afraid.

DISCLAIMER:

MIGHT BE TOO OFFENSIVE FOR SOFT CORPO-PEEPS

Workout tracking: Set interaction

FITNESS

Set interaction

FITNESS

Workout tracking: Set interaction

FITNESS

FITNESS

Blob Filters & Sound Design

TRAVEL

Blob Filters

TRAVEL

Blob Filters & Sound Design

TRAVEL

TRAVEL

Flight Booking Intro

TRAVEL

Flight Booking Intro

TRAVEL

Flight Booking Intro

TRAVEL

TRAVEL

Bottom Navigation

UTILITY

Bottom Navigation

UTILITY

Bottom Navigation

UTILITY

UTILITY

Add to Playlist Interaction

MULTIMEDIA

Add to Playlist

MULTIMEDIA

Add to Playlist Interaction

MULTIMEDIA

MULTIMEDIA

Pull to Refresh

UTILITY

Pull to Refresh

UTILITY

Pull to Refresh

UTILITY

Dot Loader

UTILITY

Dot Loader

UTILITY

Dot Loader

UTILITY

Add Exercises

UTILITY

Add Exercises

UTILITY

Add Exercises

UTILITY

Seat Selection

TRAVEL

Seat Selection

TRAVEL

Seat Selection

TRAVEL

Search to Cursor

UTILITY

Search to Cursor

UTILITY

Search to Cursor

UTILITY

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

& MORE ON DRIBBBLE

LIMITED ACCESS GRANTED / ALL RIGHTS RESERVED

LIM. ACCESS GRANTED / ALL RIGHTS RESERVED

VITWAI.DESIGN

PROFILE REPORT: DATA EXCERPT 2014-2025 // VITALY RUBTSOV

ABOUT

I create visually appealing designs that not just look great but provide excellent user experience through solving business and user problems.

My strengths include visual, interaction, experience design, and art direction.

With over 10 years of experience I designed for huge consumer services with millions of users worldwide such as Kayak & Momondo, worked for a variety of startups as well as design agencies.

I believe in making design decisions based on experience & intuition followed by data, analytics, and A/B testing to ensure the best results.

I believe in making design decisions based on experience & intuition followed by data, analytics, and A/B testing to ensure the best results.

Order matters here, as solely relying on user feedback for product decisions would lead Henry Ford to create a faster horse but not a cost-efficient automobile.

IT'S PRETTY COOL, ISN'T IT?

EX-PH-301

IT'S PRETTY COOL, ISN'T IT?

EX-PH-301

IT'S PRETTY COOL, ISN'T IT?

EX-PH-301

IT'S PRETTY COOL, ISN'T IT?

EX-PH-301

LIMITED ACCESS GRANTED / ALL RIGHTS RESERVED

LIM. ACCESS GRANTED / ALL RIGHTS RESERVED

VITWAI.DESIGN

PROFILE REPORT: DATA EXCERPT 2014-2025 // VITALY RUBTSOV

EXPERIENCE

toptal.com

ROLE

COMPANY

TIMELINE

Senior Product Designer

Toptal

2020 - NOW

Lead Product Designer

Invideo

2022 - 2024

Product Designer

Kayak

2017 - 2020

Senior UI/UX Designer

Yalantis

2014 - 2017

UI/UX Designer

BigDrop

2013 - 2014

toptal.com

ROLE

COMPANY

TIMELINE

Senior Product Designer

Toptal

2020 - NOW

Lead Product Designer

Invideo

2022 - 2024

Product Designer

Kayak

2017 - 2020

Senior UI/UX Designer

Yalantis

2014 - 2017

UI/UX Designer

BigDrop

2013 - 2014

toptal.com

ROLE

COMPANY

TIMELINE

Senior Product Designer

Toptal

2020 - NOW

Lead Product Designer

Invideo

2022 - 2024

Product Designer

Kayak

2017 - 2020

Senior UI/UX Designer

Yalantis

2014 - 2017

UI/UX Designer

BigDrop

2013 - 2014

ROLE

COMPANY

TIMELINE

Senior Product Designer

Toptal

2020 - NOW

Lead Product Designer

Invideo

2022 - 2024

Product Designer

Kayak

2017 - 2020

Senior UI/UX Designer

Yalantis

2014 - 2017

UI/UX Designer

BigDrop

2013 - 2014