© Vitaly Rubtsov 2024


Hey! I'm Vitaly Rubtsov, Ukrainian product designer, photographer and artist currently based in Valencia, Spain. I'm focused on interaction design with 10 years of experience in web, mobile design & photography.
My strengths lie in R&D, concept design, interaction and experience design.
I successfully finished more than 30 projects for small and medium sized startups in different industries (fitness, dating, IoT, travel, productivity, etc.). I'm also intensively experienced in product design, working for one of the biggest travel metasearch engines in the world with millions of users – kayak.com.
Works of mine and hands-on work has been featured on Behance, Awwwards, CSS Design Awards, showcased in UI Graphics by BNN, Inc. International, mentioned and featured by variety of design medias such as Dribbble, Muzli, Smashing Magazine, Uplabs and more.
Photography is another passion of mine. I shoot a lot of street and urban, exploring the cities I visit and always looking for a "high ground" to get that unique shot. In editing I combine a lot of styles and don't limit myself with just one look.
ABOUT
ABOUT
ABOUT
WORKS
WORKS
WORKS
I have 10 years of experience designing digital products in different setups: design agencies, startups, big tech companies.
I value clarity, empathy, and integrity above all else and focus on shaping experiences rather than screens or flows.

VITALY
RUBTSOV
VITALY
VITALY
RUBTSOV
VITALY
RUBTSOV
VITALY
RUBTSOV
RUBTSOV
VITALY
RUBTSOV
Product Designer
& Photographer